The Peak Beak brand.
Everything you need to show Peak Beak the right way: the toucan, the logos, our colors and fonts, and how we sound. Free to use for press, partners and anyone building with us.
The toucan, and the words beside it.
Use the horizontal logo whenever there's room. On dark backgrounds, the toucan sits on a white disc so its slate body never disappears. Every SVG is pure vector: no fonts needed.
Give it room. Keep it clean.
Clear space
Leave empty space around the logo equal to the height of the beak. Nothing else goes in the dashed zone.
Minimum size
Below these sizes the tagline and the toucan's details get lost. Go smaller only with the toucan or badge alone.
Please don't
Stretch, squash or rotate it.
Recolor the toucan.
Put the plain toucan on dark. Use the badge.
Add glows, shadows or outlines.
Ink, beak orange, and a lot of paper.
Mostly ink and paper, with orange used sparingly where you want the eye to go. Click any swatch to copy its hex code.
Four fonts, all free on Google Fonts.
An engineer who explains things plainly.
We build websites, software and systems for small businesses. We sound like the person who actually builds it: clear, honest, a little nerdy.
Plain over clever
Say what it does and what it costs. If a sentence needs jargon, it needs a rewrite.
Specific over big
“Loads in under a second” beats “blazing fast.” Real numbers, real outcomes.
Nerdy, lightly
A terminal joke on a mug is on-brand. A wall of acronyms on a sales page isn't.
