Free growth checklist

30 things that help local businesses get more calls.

Use this checklist to tighten the pieces that drive local growth: Google visibility, website trust, reviews, lead capture, and follow-up.

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Google visibility

  • Claim and complete your Google Business Profile
  • Use the most accurate primary category
  • Add every core service
  • Upload real photos monthly
  • Post a useful update at least monthly
  • Keep hours, phone, and website links correct

Reviews and trust

  • Create a direct Google review link
  • Ask every happy customer quickly
  • Respond to every review
  • Feature strongest reviews on your website
  • Add local proof, project photos, and years in business
  • Make phone/address/contact info easy to verify

Website conversion

  • Put a clear CTA above the fold
  • Make phone numbers clickable on mobile
  • Use short quote/request forms
  • Show service areas and top services clearly
  • Use real photos where possible
  • Remove slow, confusing, or outdated sections

Local SEO content

  • Create pages for core services
  • Add city/service-area pages where useful
  • Answer common customer questions
  • Use helpful blog posts for search intent
  • Link related pages together
  • Track which pages get impressions but low clicks

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